User profiles for "author:Sudha Mani"

Sudha Mani

Associate Professor of Marketing, Monash University
Verified email at monash.edu
Cited by 278

Chemopreventive effect of zingerone against colon carcinogenesis induced by 1, 2-dimethylhydrazine in rats

R Vinothkumar, R Vinothkumar, M Sudha… - European journal of …, 2014 - journals.lww.com
Abstract Zingerone [4-(4-hydroxy-3-methoxyphenyl)-2-butane], one of the active phenolic
components isolated from Zingiber officinale, has antioxidant and anticarcinogenic …

Entry mode and equity level: A multilevel examination of foreign direct investment ownership structure

S Mani, KD Antia, A Rindfleisch - Strategic management journal, 2007 - Wiley Online Library
Over the last two decades, strategy researchers have sought to understand the ownership
structure of firms' foreign direct investments (FDI) as reflected in entry mode and equity level …

Social media analytics for business-to-business marketing

R Agnihotri, KA Bakeshloo, S Mani - Industrial Marketing Management, 2023 - Elsevier
Organizations continue to incorporate social media analytics into their routines to improve
their performance outcomes. However, industrial marketing literature is lagging in that it has …

Franchisor–franchisee bankruptcy and the efficacy of franchisee governance

KD Antia, S Mani, KH Wathne - Journal of Marketing …, 2017 - journals.sagepub.com
Franchisors' long-term viability is tied to the ongoing operations of their franchisees. To
ensure the ongoing performance of franchisees, franchisors deploy multiple governance …

Drivers and performance implications of frontline employees' social capital development and maintenance: The role of online social networks

R Agnihotri, S Mani, NN Chaker… - Decision …, 2022 - Wiley Online Library
Building upon social capital theory, we identify different attributes of frontline employee
(FLE) social capital and outline how the use of online social networks (OSNs) can enable …

Alliance portfolios and joint R&D project performance

S Mani, B Ashnai, JJ Wang - Industrial Marketing Management, 2022 - Elsevier
This research examines the effects of alliance portfolios–the collection of alliances a firm
undertakes–on joint R&D project performance. Drawing on the exploration-exploitation …

Product alliances, alliance networks, and shareholder value: Evidence from the biopharmaceutical industry

S Mani, X Luo - International Journal of Research in Marketing, 2015 - Elsevier
Despite sustained interest in product alliance activity, little is known regarding the effect of
product alliances on shareholder value. Whereas proponents of alliances justify their …

Modulatory effect of troxerutin on biotransforming enzymes and preneoplasic lesions induced by 1, 2-dimethylhydrazine in rat colon carcinogenesis

R Vinothkumar, RV Kumar, M Sudha… - … and molecular pathology, 2014 - Elsevier
Colon cancer is the third most global oncologic problem faced by medical fraternity.
Troxerutin, a flavonoid present in tea, coffee, cereal grains, and a variety of fruits and …

Buyer–Supplier Relationship Dynamics in Buyers' Bankruptcy Survival

S Mani, V Astvansh, KD Antia - Journal of Marketing, 2023 - journals.sagepub.com
A bankrupt buyer firm's interactions with its suppliers during bankruptcy have critical
implications for both parties and for the broader economy, yet these interactions remain …

Sales role-plays and mock interviews: An investigation of student performance in sales competitions

S Mani, P Kothandaraman… - Journal of Marketing …, 2016 - journals.sagepub.com
Sales competitions provide students with opportunities to apply their understanding of sales.
Despite a long tradition of scholarship on sales role-plays, the answer to what drives student …